Facebook Groups
Byaudenjohnson June 24, 2015July 21, 2020

Recently, I’ve been hearing a lot about Facebook Groups. I came across them before but never thought they were a thing. Is this something we, authors, should look into? What are Facebook Groups? They’re like Goodreads and Google+ Groups, just on Facebook. “Groups… are intended as a way to discuss shared interests and encourage conversation…

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Writing Book Descriptions
Byaudenjohnson February 9, 2015July 21, 2020

Book’s don’t sell themselves. A nice cover isn’t enough. The description needs to be on point. Please never, ever say, “This story is about.” Do not go on any social media and say, “I wrote a book and it’s about…” That’s boring. It screams amateur. Some people can get away with it. My advice is…

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The Week in Links 3/30/18: The Handmaid’s Tail, Infinity War Posters,
Byaudenjohnson March 30, 2018July 21, 2020

Welcome to the Week in Links, a roundup of the latest articles for fantasy, sci-fi and horror readers and writers. Book Marketing and Branding The Kids Are Going To Be Alright: YA and Social Media Instagram Adds Hashtag and Profile Links in Bio Is Social Media a Time Suck in Your Day? Instagram brings GIFs…

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Can A YA Book Have Older Characters?
Byaudenjohnson October 4, 2017July 21, 2020

My publisher and I have been having a long…discussion about a category for one of my series. Often, my Merging Worlds series gets comments like it’s great for adults and young adults or teens would enjoy this. Whenever I’m at a conference, teens are the ones grabbing my books the most. But, I don’t market the…

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Fantasy World Building | World Building Template

6 Questions to Answer When Creating a Fantasy Town
Byaudenjohnson December 15, 2021December 15, 2021

Creating a fantasy town doesn’t always mean several structures together in one location. I’ve created towns in one building, underground or a ship. I love that about fantasy. It’s fun, and a bit challenging, experimenting with different types of communities. Despite the kind of town you’re creating, there are 6 key things you need to…

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Is Email Marketing Worth it for Authors?
Byaudenjohnson June 17, 2015July 21, 2020

Kelly Hashway did a post today on email marketing. Talk about a coincidence. Check out her post! I keep hearing over and over and over how the best way to reach readers is through email. I was all set to start my newsletter then, I started thinking. Is email marketing really effective or is it…

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