Is Being a Good Writer Important?

No info-dump, show- don’t tell, avoid adverbs, no passive voice, beware of repetitions. You’ve probably come across these writing rules. We treat them like the unbreakable rules. This is Writing 101.

Info-dump is universally considered a major no-no. Putting it in chapter 2-all of it was backstory- is like asking people to stop reading. I checked the reviews for this book. I couldn’t possibly be the only one bothered by this. Turns out, I was. People loved this book. No one cared about the info-dump in chapter 2. This author got a ton of glowing reviews on Goodreads and Amazon. They aren’t in the thousands. Considering how hard it is to get reviews, over a hundred is pretty good.
These are the most recent examples. I’ve come across many books that tells instead of shows or stories where the author found a word or phrase they liked and used it to death. Despite that, people enjoyed those stories.

On the flip side, we have insanely popular series like Harry Potter and Game of Thrones that are well written. Although, I have caught some adverbs in Harry Potter. At the conference I mentioned earlier, I learned it’s not so much about the writing. It’s about our ability to tell a story. We’ve gotten it in our heads that there are things we have to do in order to tell a good story. You can write a book that avoids every single thing that annoys readers- culling needless words, no adverbs, trickling backstory a little at a time. You’re still going to get someone who doesn’t like your book. You can’t please everyone.I always knew we could break some rules in writing. I assumed, show- don’t, tell, no-info-dump, stay away adverbs were the few hard and fast rules. Knowing that I can break them and still write a book people love it a bit freeing. I’ve heard the avoid using the verb “to be” rule. Never understood it. I’vw come across many highly regarded books riddle with “was” and “were”. I know what I like in a story and I’ll write that. I’m writing simply to entertain readers.
What do you think? Are the rules of writing still important?