Have you ever tried researching your genre’s audience? Just Googling fantasy readers? You won’t find a lot. Most of the content is usually dated or you can’t vet them. I’ve tried using those databases you can only access through your school or local library. Even then, it’s difficult to find genre market research data. Why…
Last week was Social Media Week in NYC. All over the city were free sessions about building a digital brand. A few of those involved book publishing. I attended Metadata Meets SEO: How Authors Can Improve Their Book “Discoverability” hosted by Your Expert Nation. Discoverability is one of those buzzy, overused words. But, it’s important….
Twitter and Facebook are supposed to drive traffic to my blog. They haven’t in years. I actually stopped expecting them to. I share the blog post out of habit. Not the best way to run a marketing campaign. It’s all about engagement. I mentioned in the previous post, A Round of Links 2/13/15, that I…
An author needs to create a reader profile to focus their marketing efforts. I’ve heard this so many times. You don’t want to spend time on LinkedIn, for example, only to find out the majority of your potential readers don’t use it. Makes sense. I’ve read Get Know Before the Book Deal and did a…
Geisel Library, UC San Diego If print sales are down and people are screaming its end, how are libraries affected? The same as everyone else. They’re losing so much money it’s ridiculous. People assume, because of Google, you no longer need the library to do research- which so is wrong. I love that search engine as much as the…
