• Author Bio Photography
    Book marketing,  Photogrpahy

    Guest Post: Author Photos: 6 Tips for Taking Flattering Bio Pics You’ll Actually Like

    Your bio picture holds a lot of power. It will become one of your most-prized assets in a book cover, website, or marketing materials. In this article, we’re sharing tips for taking flattering bio pics you’ll actually like, and that can best represent your writing style and genre. Bio pics should be realistic yet memorable. With some research, preparation, and proper equipment, you can have several professional-looking bio pics that can speak to your target audience and gain new readers. 1. Identify Your Message An author brand consists of a book cover, book description, author biography, and bio picture that showcase your personality, tone, and genre. Since this picture can…

  • Finding Fantasy Book Audience
    Book marketing,  Fantasy Writing Tips,  Reddit

    Who Is Your Fantasy Book’s Audience? Reddit Can Help

    Have you ever tried researching your genre’s audience? Just Googling fantasy readers? You won’t find a lot. Most of the content is usually dated or you can’t vet them. I’ve tried using those databases you can only access through your school or local library. Even then, it’s difficult to find genre market research data. Why do I need to do market research? Everyone can enjoy my book. Plenty of posts have addressed this topic. Everyone is not your audience. There is no book out there that everyone likes. No product that’s for everyone. Even the bestsellers. If finding data on your audience is so difficult, how can you do market…

  • fantasy novel writers
    Book marketing,  Fantasy World Building,  Infographics

    Author’s Guide to Creating Infographics (And Fantasy Power Inspiration)

    Why would authors even care about infographics? They look complicated to make and most of the information isn’t book related. Why would you bother? For a couple of reasons. Book Promotions It would be nice if I could hire a designer to create character and land artwork. But, I can’t. I don’t have the funds for it. The next best thing would be an infographic. I created this to introduce some of my characters. I was actually surprised how popular this was. You could use infographics to describe characters, interesting facts about your world, some history…any information you think readers would want to know. Repurpose Content Naming Your Fantasy World…

  • Book marketing,  Book Photography,  Photogrpahy

    Book Marketing: Your Guide to Photographing Books in Nature

    I like to photograph nature. I’m also a bookworm and journal collector. Why no combine the 2? I post the pictures on Instagram but, mostly, I do this because it’s fun. I love planning what books and journals I’m going to pack. I get lost in looking at a scene, setting up the book and photographing it at different angles. It’s fun to look at the results and see that they came out better than expected. Even if the experiment failed, I know what not to do next time. These kinds of photos could be great for a book marketing campaign. View this post on Instagram A post shared by…

  • social media marketing for dummies
    Book marketing

    8 Image Ideas to Boost Your Book Marketing Campaign

    I’ve noticed photos/images do a lot better on Facebook than links. They have a higher reach and engagement. Now, when I want to share a link, I upload the image first then add the link in the write-up. I don’t let Facebook add a link preview. On Twitter, posts with images catch my eye more than ones without. Images work but writers often have trouble figuring out how to use images in their marketing campaign. We work with text. You need some way to say, “buy my book” without actually saying it. That’s where blog posts and images come in. Here are some ways you can use images to promote…

  • Book marketing

    Book Marketing for Introverts

    At the end of this week, I’ll be going to a job fair. Next week, I’ll be exhibiting at the Harlem Book Fair…Yay? Don’t get me wrong, I’m happy for the opportunity but the idea of talking to people, selling my brand face-to-face, is like walking through a haunted cemetery at night. This is why I love social media. I write better than I talk. My personality comes out more in my writing. On social media, you’re not supposed to sell stuff to people… at least not all the time. You’re supposed to provide helpful and entertaining content. But sometimes you need to come from behind that screen and get…