Chains of the Sciell book trailer took longer than expected. You know when you reach a point in your story when you’re only changing small things? That’s what happened with this trailer. I was at the end.
The nerves were kicking in and I was changing things that didn’t need to be changed. I watched it a million times and lost the ability to see it as an outsider. I just needed to get it out there.
I talked about my views on book trailers in the post Are Book Trailers Effective? They’re hard to get right. They take a lot of work. I do trailers mostly because they’re fun. People love sharing videos and photos across social media. A trailer is a way to build buzz.
I create mine in Adobe After Effects and Photoshop. Since I’m a “struggling artist,” I reused the audio and a few videos from the trailer for Book 1 The Sciell.
I use stock videos instead of photos just for fun. Stock videos can cost between $50 and $80. A trailer could have four of them sown together.
Stock photos and videos come in different sizes from small to huge. The smaller videos are reasonably priced. But, unless I’m buying just for my blog, I always go with a large file.
I highly recommend you make your book trailer in HD.
The Sciell was my first adventure into Adobe After Effects. I went into that beast thinking I could just figure it out. Then, I saw this:
And hit a mean reverse. Didn’t even know where to start. It was just too much. So far, of all the Adobe products I’ve played with, After Effects is the most intimidating. I went to Adobe TV and followed along with a beginner’s tutorial.
It’s like Photoshop where you work in layers.
You notice in The Sciell trailer how the song switched? I found two songs I really liked. I couldn’t figure out which one worked best. So, I created three trailers. One for each song and one with the songs combined. Then, I asked my betaviewers to vote on which one they liked. They all voted for the trailer with the songs combined.
- Think of your audience. What can you put in the trailer that will make them like/share it?
- Use the book’s description as inspiration. Try not to copy it word-for-word.
- Metadata. I have a list of keywords readers used to describe why they liked books similar to mine. I found a way to put a few in the trailer.
- Betaviewers. Always have someone look at anything you create. For The Sciell trailer, one of my betaviewers said they didn’t feel anything while watch it, the words didn’t work. I asked another betaviewer for help with new words, one who knew my book.
- Keep sentences short. Your already making people read while they’re watch a video. Don’t make it worse by putting in long sentences.
Darkness is growing up. Now, the It has new masters and they’re starving.
Fifty years have passed. A mysterious Plague swept through Middle Jael. Walls of Darkness now surround cities around the world. Supplies are low. Prices are high. Still, humans survive. For Sciell and Miners, Lifeblood beings, the new Darkness won’t let them touch their power source without punishment.
How can they draw the power they need to survive? Their Lifeblood evolves. They can now see auras. Connections only existed between two beings. Now, these family bonds form between most Sciell. They can feel the other’s need no matter the distance. If one is angry, the other becomes infected with that same rage. They always have someone else in their heads. They share power.
Divine Mathews, Josephine Royal, Blea and Aliceanna Carlton’s connections told them they weren’t alone. The connections felt like home. These four know they’re different. They can do things…see things. They don’t know why.
They become trapped inside Midnight Prysn- a twisted mansion created to keep them weak. Divine, Royal, Blae and Aliceanna finally meet those they’re connected to. Only, they feel like they’ve met before.
As Midnight Prysn’s new residents regain their memories, they realize these connections aren’t just a source of comfort. They can be chains.