The Week in Links 10/9/15 Blue Fire, Halloween, NaNoWriMo Prep

Book Marketing and Branding
How to Run an Instagram Influencer Campaign
Email Newsletters vs. Content Notifications: A Head-to-Head Comparison
Why Book PR Needs Lead Time. Lots of it.
Horror/Fantasy/Sci-Fi
Creepy Reads for Halloween
Why Horror Is Good for Women
Five for Frightening: Horror-Shop’s Top 5 Halloween Decorations!
MIND MELD: The Books That Made Us Love Science Fiction and Fantasy
31 Movies For Horror Newcomers
Ebooks change the game for both backlist and export
3 Ways to NOT Fail at NaNoWriMo
Nerdom
The New Sherlock Trailer Fills Us With Gaslamp Joy!
Microsoft announces Surface Book laptop with 13.5-inch display starting at $1,499
Disney Brings Augmented Reality Coloring Books to the World
New Power Rangers Film Casts Naomi Scott as Pink Ranger